Industries — Auto Dealerships
AI lead automation for auto dealerships.
Every Cars.com inquiry, AutoTrader form fill, and Facebook Marketplace message gets an instant response. Trade-ins get qualified. Test drives land on your calendar — at 11pm on a Sunday or in the middle of a Saturday rush.
Why dealers lose leads
The lead is gone in five minutes. Most dealerships can’t respond that fast.
Internet leads decay quickly. The shopper who filled out a Cars.com form for a used Tahoe at 9:47pm is also looking at three other dealerships and is one tap away from booking with whoever answers first. By the morning the form is cold. By Monday it’s closed lost.
Floor reps can’t fix this. They’re with customers, walking the lot, or running paperwork. The BDC helps but it doesn’t work weekends and evenings the way leads do, and even during business hours the queue gets long enough that the first reply lands well outside the window where it would have mattered.
The leak isn’t the volume of leads. It’s the time between a lead arriving and someone answering it. Close that gap and the same ad spend produces more booked test drives.
Real client
Car Hub, Macomb Township: 10 booked jobs in week one.
Car Hub is an independent auto shop outside Detroit — different business model than a new-car franchise, but the same underlying problem. Before the AI receptionist went live, after-hours calls died in voicemail and new-customer leads went to the next shop on Google. In the first week the system was live, it booked 10 jobs the shop wouldn’t have captured otherwise.
The mechanics that work for an independent shop in Macomb Township are the same ones that work for a franchise store in Naperville or a used-car lot in Cicero. The lead hits your line. The agent answers in seconds. The conversation continues over SMS until a time is booked. The salesperson walks in the next morning with the appointment, the trade details, and the transcript already in hand.
What the AI does for a dealership
Built around the way deals actually start.
Instant lead response
Every Cars.com, AutoTrader, dealer-site, and Facebook Marketplace form fill triggers an SMS within seconds. Missed calls fire a text-back automatically. No more overnight lead queue.
Trade-in qualification
The agent captures year, make, model, trim, mileage, and condition over text so your team walks into the follow-up with everything they need to value the trade. Pricing stays with you.
Test-drive booking
Once a lead is qualified, the agent books the appointment directly into your sales calendar — with the vehicle of interest, contact info, and trade details attached.
Cold lead re-engagement
The Pro AI plan can re-engage your last 30 to 90 days of cold form fills with a tailored SMS and route any replies back into live conversation.
After-hours coverage
Evenings, weekends, holidays — the lot may be dark but leads still come in. The agent runs the same play 24/7 so a Saturday-night Cars.com lead is on Monday’s calendar.
Bilingual handling (Pro AI)
In bilingual markets, the agent detects the caller’s language and switches to Spanish without a hand-off. Available on the Pro AI plan.
Integrations
Wired into the tools you already run.
Day one, qualified leads land in your CRM via email and Zapier. That covers VinSolutions, DealerSocket, CDK, Reynolds, and the long tail of dealer CRMs without any custom integration work. For shops that need direct API hand-off, that’s on the Pro AI plan when the CRM supports it.
On the inbound side, the agent plugs into your existing main line via call forwarding, your website chat, your SMS short code if you have one, and the lead inboxes you already monitor. No new phone tree. No retraining the floor.
Pricing
Plans starting at $549/month.
Starter is the missed-call text-back and SMS qualification flow. Growth adds the 24/7 chat agent, WhatsApp and Instagram DM, and branching workflows for trade-in and test-drive paths. Pro AI layers in the voice agent, cold-lead re-engagement, custom integrations, and bilingual handling.
FAQ
Common questions from dealer principals and GMs.
- Does this replace our BDC?
- No. It sits in front of your BDC and handles first-touch instantly, around the clock. Leads still land in your CRM and your team still closes the deal. The agent takes the calls and form fills that would have gone to voicemail or sat unanswered for hours, qualifies them, and books test drives directly into your calendar.
- How does it handle trade-in valuations?
- The agent asks the qualifying questions — year, make, model, trim, mileage, condition, VIN if available — and captures the answers in a clean lead record. It doesn't quote a number on the spot. Pricing stays with your team, where it belongs. You walk into the follow-up call with everything you need to value the trade.
- What CRMs and tools do you integrate with?
- By default we pass qualified leads into your existing CRM via email and Zapier, which covers VinSolutions, DealerSocket, CDK, Reynolds, and most others without custom work. Direct API integrations are available on the Pro AI plan when your CRM supports it. We'd rather be honest about what's wired in day one than promise an integration that takes weeks to ship.
- How fast does it respond to Cars.com and AutoTrader leads?
- Seconds. The agent fires an SMS the moment a form fill hits your inbox or a missed call lands on your line. The conversation continues over text until the lead is qualified and a test drive is on the calendar. That speed is the entire point — internet leads decay fast, and the first dealer to respond usually wins the appointment.
- Will it spam customers with too many follow-ups?
- Cadence is configurable per store. We tune it during onboarding — typical is two or three nudges over a week, then a hand-off to a long-term re-engagement track. The agent stops the moment a lead replies, books, or asks to be left alone. We'd rather under-message than burn your phone numbers with carriers.
Want to see it run on your inventory? Book a 30-minute walkthrough →