Industries, Real Estate

AI lead response for real estate agents and teams.

Every Zillow, Realtor.com, and website lead gets answered in seconds, qualified, and booked onto the right agent's calendar, even while you're in a showing or at a closing.

In real estate, the first agent to respond wins the lead, usually within five minutes.

Portal leads decay faster than in almost any business. A buyer fills out a Zillow or Realtor.com form and is immediately routed to several agents, the one who responds in the first few minutes books the showing, and the rest are calling a lead who already picked someone. Every team lead will tell you the same thing: speed-to-lead is the whole game, and minutes matter.

But agents are the worst-positioned people to respond fast. You're in a showing, at a closing, driving, or with another client. By the time you see the lead, it's cold and signed with whoever answered first. Teams hire ISAs to fix this, but that's expensive, hard to staff around the clock, and still doesn't cover nights and weekends, when a huge share of online home shopping happens.

The leak isn't lead volume; you're already paying for leads. It's the gap between a lead arriving and someone responding. Close that to seconds and the same lead spend produces more booked showings and signed clients.

Real client

Proof from a sister market: 10 booked jobs in week one.

Our first client is an independent auto shop outside Detroit. Not real estate, but the same speed-to-lead rule decides both. Before the system went live, leads that came in after hours or during a rush died in voicemail. In its first week, the agent booked 10 appointments that would otherwise have been lost.

For an agent or team, that's an inside sales rep who answers every portal lead in seconds, qualifies it, books the showing, and routes it to the right person, at 10pm on a Sunday or in the middle of a closing.

Read the full Car Hub case study →

The system, end to end.

Instant lead response

Every Zillow, Realtor.com, website, and Facebook lead gets answered in seconds, day or night, inside the window where the lead is still deciding who to work with.

Buyer & seller qualification

The agent qualifies timeline, financing or pre-approval, price range, and area for buyers, and property and motivation for sellers, so you spend time on real opportunities.

Showing & consult booking

Qualified leads book straight onto the right agent's calendar, a showing, a buyer consult, or a listing appointment, with the details attached.

Team lead routing

On a team, leads route by agent, area, or price point and escalate hot ones in real time, so no lead sits unworked in a shared inbox.

After-hours coverage

Evenings and weekends are when people browse homes. The agent runs 24/7 so a 10pm Zillow inquiry is a booked showing, not a next-day callback.

Long-cycle follow-up

Buyers and sellers move on their own timeline. Automated nurture keeps not-yet-ready leads warm for months until they're ready to act.

Want the deeper product breakdown? See the AI Receptionist page or jump straight to pricing.

For agents and teams across Chicago and the suburbs.

Whether you're a solo agent working Lincoln Park and Lakeview condos, a team covering Naperville and the DuPage suburbs, or a brokerage spanning the metro, you're competing against everyone else who got the same portal lead. Responding first and qualifying well is how you win more of them without buying more.

The system works your existing number, CRM, and lead sources and is trained on your areas, price points, and process. It responds, qualifies, books, and routes to the right agent, while you're showing a home or sitting at a closing.

It's an ISA that never sleeps, never misses a lead, and costs a fraction of staffing one around the clock. Your agents do what they're great at; the system makes sure no lead goes unanswered.

Common questions.

How fast does it respond to portal leads?
Seconds. The moment a Zillow, Realtor.com, website, or Facebook lead hits, the agent replies by text and engages the conversation, inside the first-few-minutes window where the responding agent almost always wins the lead.
Does it replace my ISA?
It does the core of what an ISA does, instant response, qualification, booking, and follow-up, 24/7, at a fraction of the cost of staffing one around the clock. Many teams use it to cover the nights, weekends, and overflow their ISAs can't.
Does it handle both buyer and seller leads?
Yes. It qualifies buyers on timeline, financing, price, and area, and sellers on property and motivation, then books the showing, buyer consult, or listing appointment and routes it to the right agent.
Can it route leads across a team?
Yes. Leads route by agent, area, or price point per your rules, hot leads escalate in real time, and nothing sits unworked in a shared inbox.
How fast can an agent or team go live?
Most are live in 5 to 7 days on Awake. We connect your lead sources, CRM, and calendar and train the agent on your areas and process first. The Climbing plan with voice AI takes 10 to 14 days.

Ready to stop losing leads?

Grab 30 minutes with us. We’ll look at how leads come into your business today and show you where you’re leaving money on the table.