Local SEO
Rank where your customers actually search.
Local SEO that gets service businesses into the Google Map Pack and onto AI search results. Google Business Profile, citation cleanup, on-page, schema, and content built for your service area. Initial setup in 5 to 7 days; ranking impact over 30 to 90.
The problem
Most service-business SEO is a checklist with no execution.
You’ve probably been pitched the same audit ten times. Citations need cleanup, GBP needs more photos, you should publish blog posts. Fine. Now do it for 18 months while running a service business.
The work isn’t complicated. It’s the consistency. That’s what most owners hire out, and that’s what we run.
The system
GBP → Citations → On-page → Content → AI search.
- Google Business Profile, properly. Services, categories, attributes, photos, posts, products. Most GBPs are 40% complete; we get to 100% and keep it there.
- Citation cleanup and consistency. NAP (name, address, phone) consistent across the directories Google actually checks. Removals where there’s wrong data.
- On-page + technical fixes. Title and meta tags, schema markup (LocalBusiness, Service, FAQPage), site speed, mobile UX, broken-link cleanup.
- Location and industry pages. One real page per city you serve, one per industry you specialize in. Substantive content, not template-with-name-swap.
- AI search optimization. llms.txt, answer-first content, author bylines with Person schema, FAQ schema everywhere it fits. Citable by ChatGPT, Claude, Perplexity.
- Monthly review with real numbers. Map Pack rank changes, organic traffic, leads-from-search, what we shipped. No spin.
FAQ
Common questions.
- How long until I see results?
- Map Pack movement usually starts in 30-60 days. Organic ranking for non-branded keywords typically takes 3-6 months. Anyone promising you faster is selling you something else.
- Will you guarantee rankings?
- No. We guarantee the work — Google Business Profile fully optimized, citations cleaned, content shipped, technical fixes deployed. Rankings are downstream of consistent execution, not a contract clause.
- What's different about AI search?
- ChatGPT, Claude, and Perplexity are pulling answers from sources Google doesn't rank the same way. We optimize for citation, not just ranking — schema, llms.txt, answer-first content structure, and authoritative author bylines.
- Do I need separate pages for each city I serve?
- If you operate across distinct cities or service areas, yes. One location-specific page per city, with real content about that city, not a template with the name swapped. Google penalizes the swap.
- Can I do this myself?
- GBP optimization and basic citation cleanup, yes — and we'll tell you exactly how. The on-page, schema, and content cadence is where most owners run out of time, which is when we usually get hired.
Stop being invisible on Google.
30-minute walkthrough. We’ll pull your current GBP and Map Pack standing live, show you the gaps, and tell you straight whether SEO or paid ads is the faster move for your business.